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Volume 8, Issue 2
SUMMER 2008
The Arkansas Adult
Learning Resource
Center provides equal
access to all programs
and activities.
The 87
th
General Assembly will return to the
Capitol in January 2009. Adult Education
and Literacy are an issue we all hope will
gain additional funding in 2009. If you are
wondering just how you can make an impact
during the next session, it’s important to
plan ahead. This article will give you sug-
gestions for your marketing plan.
First, know that both "reach" and “frequency" are key elements of market-
ing. To get your message across, you have to "reach" your target - in
this case, your legislator - to get increased funding for adult education
and literacy. There are a number of ways to reach your legislator, and
you may want to include more than one method of contact when making
your plan. But you can't reach your legislator just once and expect him/
her to remember. Instead, establish a plan on how representatives of
your program will contact your legislator at least SIX times before Janu-
ary 2009. Ideally, one of your representatives will be a student who has
benefited from your program's services.
The most effective strategy is to first call your senators and representa-
tives using the phone number listed on the
www.arkansas.gov
website.
That will be their preferred phone contact number. Go to
www.arkansas.gov/house
and
www.arkansas.gov/senate
to find the
names, addresses, telephone, and email contact information for your dis-
trict’s Representatives and Senators. Phone contacts are BEST.
When you call, ask for a 15-minute appointment. Here’s one example of
this type of request: “Hello, Representative / Senator __________, my
name is ____________and I live in your district. I would like to visit with
you for fifteen minutes to share some information about adult literacy in
Arkansas and introduce you to an adult literacy student. When may I
come to your office or meet you at the local coffee shop."
While at the meeting, share a student story. If you’ve asked a student to
accompany you to the meeting, take about five minutes for him/her to
share his/her story and literacy accomplishments. If a student isn’t avail-
able, develop a one-page biography (with pictures, if possible) about two
or three of your students. It’s also helpful to bring a one-page, bulleted
information sheet about your program to leave with your legislator. They
appreciate getting information this way rather than having to rely on tak-
ing notes.
Be sure you ask your Legislator to support an increase in funding in the
How to Contact Your Legislator for Increased
Adult Education and Literacy Funding
Arkansas Adult Learning
Resource Center
3905 Cooperative Way,
Suite D
Little Rock, AR 72209
Phone: 800-832-6242
501-907-2490
FAX: 501-907-2492
http://www.aalrc.org
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